의료관광 서비스품질이 의료서비스가치 및 고객만족에 미치는 영향

The purpose of this study is to survey hospitals and clinics in Seoul, recognize the importance between medical tourism service quality, medical service characteristics, and tourism satisfaction to promote medical tourism, and lay the foundation for information provision and marketing strategies for the sustainable development of the local medical tourism service industry. Korea's medical tourism is undergoing rapid envi- ronmental changes due to globalization. Recently, as medical activities centered on customers have been carried out, customers want to receive quality medical services while actively participating in the treatment process and evaluating medical services. The analysis results are as follows: First, it was analyzed that trust, empathy, and typology in the quality of medical tourism services had a significant influence on the value of medical services, but the ability to respond did not have a significant influence on medical tourists. Second, it was analyzed that trust, empathy, and responsiveness to the quality of medical tourism services had a significant influence on customer satisfaction, but typology did not affect customer satisfaction. Third, it was analyzed that the value of medical service had a significant influence on customer satisfaction. Accordingly, it was found that the recognition of the quality of medical tourism services of medical institutions for medical tourists is the ability to trust and respect the expertise and technology of medical institutions.