스포츠 마일리지 활성화를 위한 법적 연구

Due to COVID-19, outdoor activities have been reduced and many people have lost the opportunity to play sports, but interest in sports is growing again due to the recent relaxation of quarantine guidelines. It is good to do sports on your own, but it is common knowledge that if you have a motive and keep doing it, it is good for your health. Recently, the number of franchises in sports has increased and the use of sports mileage has become common in the sports industry, promoting sports and related consumption, and mileage has become an important area of ​sports marketing. Mileage is a fixed rate corresponding to the purchase amount in the first transaction, going beyond the conventional business operators discounting the purchase price or providing gifts to customers in the next transaction by providing documented coupons to increase customer loyalty while selling their services or products. It refers to a system that allows members to receive a discount in future transactions or to receive goods and services free of charge by accruing mileage of This is not only an initial marketing concept, but also has the value of money in the service. The sports mileage system is one of the marketing policies that can not only help live sports as a driver of sports activities, but also revitalize the sports industry. In this paper, we review the mileage system to promote the use of mileage in the sports industry and examine whether there are any problems in activating the use of mileage.