세로영상 플랫폼 UI 디자인의 사용자 만족도 연구

Today, millennials and Generation Z are combined to be called MZ generation. In addition, with the development of smartphones and media, the MZ generation's video viewing has become an era of smartphones. In particular, among those who fall under the MZ generation, the use of vertical video platforms optimized for smartphones is spreading, which can be seen as a different concept from existing SNS. In the past, video platforms were mostly horizontal screen video platforms because they correspond to PC-based websites. Due to the development of smartphones, I have become familiar with vertical screens, and with the advantage of portability, I can experience various functions including photography by myself with just one smartphone. However, unlike PCs, these vertical video platforms focus on smartphones, which are small screens, so users' satisfaction with the components on the screen cannot be based on portability. Therefore, with the aim of suggesting improvements through research, the analysis of the common screen UI of the three platforms was presented as a table, and the common features, differences, and advantages and disadvantages of the platform UI were derived based on the survey and additional responses.