해양스포츠 관광지의 사회적 책임인식에 따른 관광지동일시 및 환경책임행동의 구조적관계

This study aims to identify the structural relationship between the identification of tourist destinations and environmental responsibility behaviors according to the social responsibility activities of marine sports tourism destinations for visitors in marine sports tourism areas. In order to conduct the study, visitors who visited domestic marine sports tourist sites and marine sports tourists who have visited within the last year were selected as the subjects of the survey. The sampling method was selected from 400 tourists who participated in marine sports by visiting the city known as the marine sports sightseeing spot among the cities located in Gangwon-do area for about two months from August 2021. The questionnaire was produced and distributed in parallel with on-line and off-line, and 392 copies of the collected questionnaire were used for analysis. For data processing, frequency analysis, confirmatory factor analysis and reliability analysis, descriptive statistical analysis, correlation analysis, structural equation model analysis and mediating effect analysis using SPSS macro PROCESS were conducted using SPSS 18.0 and AMOS 20.0. The results of the analysis are as follows: First, the social responsibility of marine sports tourism destinations has a positive effect on the identification of destinations and environmental responsibility behaviors, and the identification of tourist destinations has a positive effect on environmental responsibility behaviors.Second, in the effect of social responsibility of marine sports tourism destination on environmental responsibility behavior, the identification of tourism destinations has a mediating effect.