중국 투어가이드의 직무특성이 이직의도에 미치는 영향: 직무스트레스의 매개효과를 중심으로

This study was to analyze the effect of job characteristics on job stress and turnover intention on Chinese tour guides, and investigate the mediating effect of Job stress in the relationship between job characteristics and turnover intention. In order to empirically review this, an online survey was conducted from March 19, 2022 to March 28, 2022 for tour guides with more than one year of experience in China, and 456 valid questionnaires were analyzed. For hypothesis verification, frequency analysis, confirmatory factor analysis, path analysis, and mediating effect analysis were performed using SPSS 25.0 and AMOS 25.0. The analysis results are as follows. First, it was found that among the job characteristics of tour guides, excluding task identity and task importance, technological diversity had a significant positive (+) effect on job stress, and autonomy had a significant negative (-) effect on job stress. Second, job stress was found to have a significant positive (+) effect on turnover intention. Third, it was confirmed that job stress had a complete mediating effect on the relationship between autonomy and turnover intention. However, there was no mediating effect in the influence relationship between other variables and turnover intention. In the end, according to the analysis results, the theoretical and practical implications of this study were discussed. The results imply travel agencies should increase the productivity of tour guides and reduce their turnover intention by providing them with various experiences, increasing their discretion, and clarifying their sense of responsibility.