중국 반독점법상 플랫폼 사업자의 “빅데이터 기반 가격차별” 행위에 대한 규제

Recently, major countries around the world, such as the US, EU, and China, have been strengthening regulations on big tech, and Korea is also actively discussing ways to improve regulations on online platforms and big tech, led by competition authorities. In the United States, an antitrust package was proposed for large platforms, and in the EU, a digital tax bill was promulgated. And in China, when the anti-monopoly law was amended for the first time in 14 years, the anti-monopoly law punishes big tech companies such as Alibaba and Tencent to exclude competition by using data, algorithms, technology, rules within the platform, and capital advantage. It contains clearly defined content as an abuse of market dominance. In particular, on March 1, this year, regulations on algorithm recommendation management for Internet information services were formally enforced, strengthening regulations on big data, traffic forgery, addiction induction and other unreasonable applications. As major countries around the world are strengthening their anti-monopoly policies on big tech, Korea will also need to come up with customized regulations for big tech. In addition, technology and patents have played a key role in business up to now, but in the future era, industrial data will take its place as a digital-based era, and in the future, the change from data production and accumulation to distribution and utilization will be accelerated Therefore, this study intends to give some suggestions for future Korean legislation through a study on anti-monopoly regulation on “big data-based price discrimination” monopoly in the field of Chinese platform economy.