국내 치킨 프랜차이즈 기업의 물류지원 서비스에 관한 연구

This study studied the effect of logistics support provided by domestic chicken franchise companies to merchants on the satisfaction and management performance of merchants. To this end, a survey was conducted on chicken franchises from October 20 to November 12, 2021, securing a total of 244 questionnaires and verifying the research hypothesis through statistical analysis. As a result of the analysis, first, the overall current status of chicken franchises was identified, and second, a total of five factors (logistics support efficiency, accuracy, speed, satisfaction, and management performance) were extracted by factor analysis. Third, the hypothesis was verified as five factors. It was found that the three factors of chicken franchise logistics support affect the satisfaction of franchisees and are linked to management performance. In addition, it was found that logistics support affects management performance through efficient management and rapid processing of supply items. Therefore, through this study, it is expected that franchisees of chicken franchises will contribute to logistics support services of chicken franchises in the future by understanding the importance of logistics support and preparing strategies to increase franchise satisfaction and management performance.