여대생의 홈 스킨케어가 피부 만족에 미치는 영향: 피부 관심을 매개 효과로

This study was conducted to find out the effect of home skin care, which is receiving more attention due to the COVID-19 crisis. The purpose of this study is to specify the components of home skin care and to statistically prove the relationship and effects of home skin care, skin satisfaction, and skin interest. A total of 154 questionnaires were collected from female college students majoring in skin care at a university in Gyeonggi-do. Factor analysis, frequency analysis, descriptive statistics, hierarchical correlation analysis, and bootstrap were performed. The factors of home skin care were extracted as cosmetics use, non-cosmetics use, and smoking/drinking control. Home skin care did not have a statistically significant effect on skin satisfaction. However, all factors of home skin care and skin interest showed a significant positive correlation, and among them, the use of cosmetics had a statistically significant positive effect on skin interest. Skin interest and skin satisfaction were found to have a statistically significant positive correlation and influence. Although the direct effect between home skin care and skin satisfaction was not statistically proven, it was found that the use of cosmetics, a sub-factor, had a significant positive effect on skin satisfaction through skin interest. That is, home skin care with a high level of skin interest can increase skin satisfaction. These results suggest that it is important to raise interest in skin in establishing effective consumer marketing strategies for cosmetics and home beauty devices, which are the main media of home skin care. It is expected that the results of this study will be used as basic data to help understand consumer consciousness and behavior for the continuous growth of the home skin care industry. In order to obtain more objective and reliable results in the future, research that expands into various research methods and objects is needed.