디지털상품 개발에 관한 연구 -크라우드 펀딩을 통한 글꼴 상품 사례를 중심으로-

With the advancement of technology, modern society has entered an era in which life and culture are governed by digital technology. With a shift in consumption patterns due to the emergence of science and technology, such as the Internet and smartphones, and the spread of devices in the offline market in the form of analog store displays, society as a whole moved to an online-based market with a platform-type structure. Simultaneously, products incorporating digital technology were actively being developed and utilized in the field of arts and culture. The continued emergence of new forms, such as emoticons on social media platforms, software design sources, fonts, and recent cases where digital works were sold at high prices through non-fungible tokens (NFT) bear significant influence on their economic and cultural values beyond the value of goods. The proliferation of such digital goods has widened the consumer direct distribution process, and the market entry barriers to designers are gradually lowering. The characteristics and possibilities of a design developed and based on a crowdfunding platform, which is a market where digital products are traded, are identified here through a direct study. Additionally, the market structure is analyzed to explore the direction of development of the design to be pursued and the prospects available to designers living in the era of digital technology.