엿보는 이국: 중국 라이브커머스에서 북한은 어떻게 탄생하는가?

The purpose of this paper is to analyze how DPRK was born during one E-commerce livestreaming of Changbai which uses DPRK as a stunt, how the “Other Narrative” is reproduced and what it means. During the livestreaming, as a marketing method, DPRK is not only consumed by “association” but also narrated and otherized by the livestreamer gradually. For the audience, DPRK is not only a “seen” foreign country, but also a space to exercise their “seeing” power of desire. In the livestreaming, women become the objects of desire under the cyberstalking of men, completely losing their autonomy and subjectivity. In this sense, the power seen in livestreaming is largely authoritative and patriarchal. Finally, in the e-commerce livestreaming, through the binary opposition between China and DPRK, a clear Orientalism is displayed. The repeated words of “China/DPRK” and “China’s today/ yesterday” constitutes a sense of “identity” through “warning and exclusion” and “we, here”. As a result, e-commerce livestreaming has further strengthened the one-sided stereotype of DPRK for the Chinese. Therefore, on the one hand, the livestreaming internalizes the perspective of Orientalism in the Chinese. On the other hand, being otherized, it strengthened the fixed cognition.