프로 스포츠 구단의 ESG 평가 모델 개발

The purpose of this study is to develop a model for ESG evaluation of professional sports teams. After analyzing the concept of composition through consideration of previous studies and developing initial items, it was composed of items appropriate for the variables of the sports ESG evaluation model. Open questionnaires were constructed based on theory, and questionnaires were constructed through expert opinions. The experts consisted of three PhDs in sports management and marketing, two PhDs in business administration, two team managers, and two researchers. The experts consisted of three PhDs in sports management and marketing, two PhDs in business administration, two team managers, and two researchers. A survey was conducted on pro soccer team supporters A with the composed questionnaire. The survey subjects were 220 (66.5%) men and 111 (33.5%) women, followed by 130 (39.3%) in their 20s, 73 (23%) in their 30s, and 56 (16.9%) in their teens. Based on the survey results, the final sports ESG evaluation model item was presented through validity and reliability verification. ESG was divided into three main categories: environment, society, and governance. There were 13 key indicators and management items, and 30 specific questionnaires were included.