입지적 특성이 아파트 가격에 미치는 영향: 청계천변을 중심으로

This study applied the theory of feng shui jiri to real estate and analyzed the effect of the direction of gaining water which is regarded as the accumulation of wealth, on real estate prices. For this purpose, hedonic regression analysis was conducted centered on apartments near Cheonggyecheon Stream in Seongdong-gu. As an analysis model, the dependent variable used the actual transaction price of the apartment. As independent variables, whether or not the river is adjacent, exclusive area, transaction floors, number of buildings, distance to the subway station, apartment price per ㎡, and direction of gaining water were used. As a result of the analysis, it was analyzed that the closer to the river, the wider the exclusive area, the larger the number of buildings, the higher the transaction floor, and the higher the transaction price per unit had a positive (+) effect on the actual transaction price of the apartment. In addition, it was analyzed that the farther the distance to the subway station, the negative (-) effect on the actual transaction price of the apartment. In particular, it was found that the direction of gaining water has a positive (+) effect on the actual transaction price of the apartment. These results suggest that the factors of feng shui influence the real estate price, so the factors of feng shui jiri can be considered as a location factor during the apartment development process.