The Relationships among Entrepreneurship, Managerial Competence, Learning Orientation, and Marketing Performance: A Data Analysis of Korean Carbon-Material Exporters

The purpose of the present study is to investigate whether entrepreneurship, managerial competence, and learning orientation influence the marketing performance of carbon-material exporters in Korea. An empirical analysis was performed based on data collected from a survey. From the survey, we obtained 94 responses. Based on an analysis of the responses, we tested hypotheses. The results of hypothesis tests are as follows. First, from the perspective of carbon-material exporters, innovativeness and risk-taking among entrepreneurship dimensions had significant effects on learning commitment and openness, which are dimensions of learning orientation. Nonenthess, proactiveness had a significant effect only on learning commitment. Second, from the perspective of the competence of carbon-material exporters, resource competence had significant effects on both learning commitment and openness, the two dimensions of learning orientation. Nevertheless, job competence insignificantly affect both dimensions. In addition, leadership only had a significant effect on openness. Third, openness positively mediated the relationship between innovation and non-financial performance. In addition, openness positively mediated the relationship between risk sensitivity and non-financial performance. The results of the study could present an effective model for the Korean government to develop policies supporting carbon-material expoerters and could provide a basis for future studies on the marketing performance of carbon-material exporters​.