지역주민의 관광영향인식, 태도 및 지지도 간의 영향에 관한 연구: 중국 쓰촨성 청두시의 세계문화유산을 대상으로

Purpose The purpose of this study was to investigate the structural relationship between residents’ positive and negative perceptions on tourism impact, attitudes and support for tourism development. It was also investigate the moderating effects of gender and residence status of local residents among the relationships. Design/methodology/approach The survey conducted for residents of Chengdu, Sichuan Province, China. A total of 520 samples were employed for the final analysis, and the collected data were performed using SPSS and AMOS. Findings It was found that the residents’ positive and negative perceptions on tourism impact had significant effects on the attitudes and support for tourism development. In addition, the gender and residence status of local residents showed a partial moderating effect among the relationships. Research implications The theoretical and practical implications are discussed.