한‧중 대학생 창업교육이 기업가적 태도와 기업가정신에 미치는 영향 : 국가 차이 및 조절효과 분석

Korea is making efforts to promote startup and entrepreneurship in line with the global trend that encourages the startup. However, university students still have negative perception towards startup. Based on that, this study was intended to compare and analyze the entrepreneurial education and its effect in the Chinese university students with relatively positive attitude and perception towards startup among the neighboring countries with Korean university students, and to find the implications for that. To that end, the responses were collected from the universities in Seoul, Gyeonggi and other regions, where entrepreneurial education was provided in Korea, while the responses were collected from the universities located at Beijing and Guangzhou in China. The measuring tool was designed based on the data used in existing studies. In Korea, the questionnaires were filled out and the data were collected with the review and assistance from major professors who managed the entrepreneurial education directly. The questionnaires in Chinese were translated in such a way that the same meaning and nuances could be maintained and the data were collected with the assistance from the professors of Chinese universities who obtained doctoral degree in Korea. The responses from 224 Korean university students and 216 Chinese university students were used for final analysis, and the questionnaires containing insincere responses and no responses were excluded. The analysis was performed with Amos and SPSS, the statistical package, and the hypothesis was verified through structural equation modeling analysis and hierarchical regression analysis. The results of analysis showed that the entrepreneurial education in both Korea and China had a positive influence on entrepreneurial attitude, and therefore, hypotheses 1 and 2 were adopted all together. Moreover, the entrepreneurial education in both countries had a positive and significant influence on en- trepreneurship, and therefore, hypotheses 3 and 4 were also adopted. However, the results of analysis,in which the country item was inputted as moderate variable based on combination the two data, showed no significance, and as a result, hypothesis 5 and hypothesis 6 were rejected. Those results demonstrated that the entrepreneurial education had a positive influence on the promotion of entrepreneurial attitude and entrepreneurship in both countries, and are meaningful in that they provided the information on where the focus should be placed when designing the entrepreneurial education. Furthermore, the results are meaningful very much as they show the difference in the effectiveness and extent of entrepreneurial education between Korea and China and provide information on the desirable future course of entrepreneurial education in Korea.