기술집약형 중소기업의 성장에 관한 연구

The global business environment has been rapidly changing especially in small and medium enterprises (SME). Leading companies are expanding their market power based on rapid expansion of novel and core technology followed by the fourth industrial revolution. However, even though there is an increasing trend of Korean business start-ups, their survival rate is low. The purpose of this study was to select strategic orientation as a key factor for continuous growth amid rapid environmental changes surrounding SMEs and to confirm their influence on corporate growth. To this end, three dimensions of strategic orientation were empirically analyzed for small and medium enterprises (SME): technology orientation, corporate orientation, market orientation, innovation, and specific impact relationship with corporate growth.The analysis results of this study are as follows. Among the three dimensions of strategic orientation, it was confirmed that market orientation and corporate orientation have a positive effect on the growth rate of a company, but technology orientation does not. It was analyzed that technology orientation, corporate orientation, and market orientation all have a positive effect on innovation (innovation rate, new product innovation), and innovation has a positive effect on growth rate. In addition, innovation was verified to mediate the relationship between corporate orientation and market orientation and growth rate, but it was confirmed that technology orientation did not have a mediating effect. The results of this study are expected to help policy perspectives on what and how to support SMEs in a situation where several companies are being created or extinguished amid rapid technological changes. In addition, it is believed that it can give implications for strategic choices about how to survive and further develop the company by the management and organizations that establish or currently operate a technology-oriented enterprises in the future.