메타버스 환경에서 지식재산 보호전략- 동작상표 및 동적화상디자인을 중심으로 -

Today, Intellectual Property has become a key factor in a company’s profit generation, and in some cases, the occurrence of Intellectual Property disputes can determine the existence or destruction of the company. Therefore, maintaining and realizing corporate value by preventing Intellectual Property-related disputes and preventing unnecessary expenditures has become a core task of companies. Since the Metaverse is no longer just a simulation of real world, but rather is establishing itself as a new type of reality that can affect the real world, the core task of companies is not different in the Metaverse environment. For instance, “Zigbang” is making decisions about businesses carried out in the real world in Metapolis, a conference platform in the Metaverse, and Coca-Cola has released a new product released by the Metaverse platform in the real world. This heralds the advent of an era in which Metaverse affects the real world beyond the coexistence of Metaverse and the real world. Therefore, in this paper, measures to protect Intellectual Property for dynamic images in the Metaverse environment was studied based on domestic and foreign motion marks systems and the animated GUI designs systems. In particular, through SWOT analysis, the characteristics of each system were compared and analyzed to present a strategy suitable for the characteristics of each company. Through this, a total of 10 strategies were derived, and among the strategies derived, options that can be selected according to each company’s management goals and overseas business strategies were presented. Through this, this paper proposes measures to efficiently apply motion marks syetem and the animated GUI designs system according to the characteristics of each company, and policy complements related to the Intellectual Property system in the Metaverse Environment.