MTEs와 관광 만족, 향유, 삶의 만족 간의 구조적 관계연구: 패키지 투어 관광객을 대상으로

This paper aims to empirically investigate the structural influence relationship between MTEs, tourism satisfaction, savoring, and life satisfaction for package tour tourists. To this end, a survey was conducted on a panel of online research companies in their 20s or older who went on a package tour that required a long period of time within 1 year after the trip, which is estimated to be able to measure the tourism experience, and analysis was conducted. As a result of the study, a significant influence relationship between memorable tourism experience, tourism satisfaction, savoring, and life satisfaction was confirmed even in package tours with the characteristics of a uniform travel schedule. In particular, the results of this study, which revealed the relationship by incorporating savoring, a research topic mainly dealt with in the culture and arts, into the tourism field, seem to have very interesting and various implications. In other words, this study is meaningful in providing academic implications in that it presented and identified the importance of tourism and a new direction of package tour research by demonstrating the effect of tourism on the process of savoring and life satisfaction through memories after tourism. It will also be a meaningful study that provides implications in terms of policy in the tourism field and practical aspects of the tourism industry that develops package tours.