민간 참여 프로젝트에 미치는 언어적 거리의 영향: 다양한 측정방법의 차별적 효과를 중심으로

The purpose of this study was to analyze the impact on private participation projects, focusing on the discriminatory effects of various measurement methods of linguistic distance. This study added discriminatory results using various measurement methods for linguistic distance. Accordingly, the result may vary depending on the reference language for measuring the linguistic distance. Therefore, in addition to English, additional analysis was conducted by measuring the distance by language based on Arabic, Chinese, Japanese, and German. The results of the study show that the negative impact intensity of private participation projects varies according to various methods of measuring linguistic distance. Therefore, in subsequent studies, the utilization of linguistic distance has been improved, and meaningful basic data can be provided to multinational companies entering overseas markets.