메타버스에서 개인정보 보호 인식과 디지털 시민성, 조직 합리성이 개인정보 보호 행동에 미치는 영향 분석

The purpose of this study is to explore the effect of cyberidentity from the perspective of individual factors and the privacy protection policy from the perspective of organizational factors on metaverse privacy protection awareness, and ultimately to verify the effect on privacy protection behavior. The design of the study was embodied as a factor design of cyberidentity and privacy protection policy, and the related variables of the strengthening of metaverse privacy protection were privacy protection awareness, digital citizenship, organizational rationality,and privacy protection behavior. As a result of the study, it was proved that the cyberidentity factor had a significant effect on the metaverse privacy protection awareness, and the influence of the high-cyberidentity perspective was greater than that of the low-cyberidentity perspective. In addition, the privacy protection policy factors showed the same results for the metaverse privacy protection awareness, and it was proved that the influence of the high-privacy protection policy perspective is greater than that of the low-privacy protection policy viewpoint. Finally, the proposed search model was verified, and academic and policy applicability was described based on the research results so far, based on the suggestions applied to the metaverse privacy protection strategy.