농업⋅농촌 공익적 가치 기반 ESG 경영 평가지표 인식 분석 - 한국농어촌공사를 대상으로 -

This study aims to identify perceptions on ESG management evaluation priorities based on public value in the agricultural and rural sector with the focus on the Korea Rural Community Corporation. We conduct Analytic Hierarchy Process (AHP) to analyze how ESG management evaluation priorities are perceived by distinctive groups across industrial fields. To this end, experts working in the agricultural and rural sector and the general public in non-agricultural sector were questioned to derive and compare the weights for each class of ESG management. Results show the followings: First, the weight for the environment (E) was derived as 0.51774 in the first layer, which was found to be the most important evaluation item among the environment (E), society (S), and governance (G). Second, “ecosystem restoration,” “urban-rural exchange expansion and regional development,” and “increasing transparency” were the most important items in the second layer. Third, priorities between the agricultural and non-agricultural respondents groups were different in environmental (E) and social (S) categories, which explained that perceptions on ESG management by workers and policy makers in the agricultural and rural sector are different from those by general public in the non-agricultural sector.