창업자의 창업생태계 인식이 ESG 경영을 매개로 기업성과에 미치는 영향

This study examined the relationship between entrepreneurial ecosystem awareness and ESG management and verified the effect on corporate performance. In order to achieve the research purpose, domestic and foreign prior studies and theories on research topics such as start-up ecosystem, ESG management, and corporate performance were comprehensively reviewed, and research models and hypotheses were established based on this. A survey was conducted on domestic start-ups to verify the research model, and empirical verification was conducted using SPSS 23.0 to analyze the collected data. The results of the empirical analysis in this study are summarized as follows. It was found that the recognition of the start-up ecosystem had a significant effect on ESG management, and ESG management had a significant effect on corporate performance. In particular, it was analyzed that the recognition of the start-up ecosystem had a significant effect on the financial performance and non-financial performance, which are corporate performance, through ESG management. Therefore, this study proposed to establish an environment where voluntary ESG management can be promoted by designing favorable policy measures and effective education programs such as supporting tax benefits and labor costs according to ESG achievement grades.