스타트업 브랜딩 개발을 위한 프로젝트 수업 사례 연구

A total of 1,417,973 companies were founded in 2021, and so many startups were born that they call the present the second venture boom. This study supported the production of branding, a startup company, as a campus town project in seoul for the development of startup brand identity. The brand identity components of the startup derived originality, symbolism, readability and familiarity to evaluate brand name, logo, form, color, and type characteristics, and analyzed Dinga, Langle, Metazak, Momo, BDODB, Disinfection Lab, Along Dalong, Wonderful Nabi, Pet Talk, Foey, Fishing Day, Fill-up as a result. As a result, First, out of the 12 cases, seven showed the highest symbolism. Second, it expressed startups with a more friendly and positive image to consumers and showed a high degree of familiarity. Third, the originality expressed in a differentiated form from other companies was lower than the symbolism and familiarity. Fourth, in 11 cases, highly readable acid serifs were used, but readability was low. Emphasizing symbolism and affinity to strengthen startup's efficient and competitive brand identity, developing startup brand identity is considered a visual tool to effectively convey the value of discriminating companies to consumers rather than just aesthetic elements. We hope that further developmental research will continue in the future, and hope that the research will be conducted to suggest strategic perspectives and directions on startup branding to prospective start-ups.