자아존중감이 화장품 윤리적 소비행동에 미치는 영향 연구

In order to investigate the effect of self-esteem on the ethical consumption of cosmetics in the beauty industry, this study was conducted using data from August 15 to August 30, 2022, targeting consumers in their 20s or older who have experience or interest in ethical consumption when purchasing cosmetics. was collected, 364 parts were used for the final analysis. For the analysis method, frequency analysis, factor analysis, and multiple regression analysis were performed using the SPSS 21.0 statistical package program. As a result of the analysis, four factors of self-esteem were derived: responsibility, sincerity, self-assertion, and conscious life. The components of ethical consumption of cosmetics were environmental conservation considering the natural environment, animal welfare, and production process performance considering social responsibility. Four factors of corporate ethics were derived. Among the components of self-esteem, sincerity was found to have a great influence on animal welfare and corporate ethics, and responsibility was found to have a great influence on environmental preservation and animal welfare. Conscious life affects environmental conservation, animal welfare, and business ethics, and self-assertion has been shown to affect environmental conservation, production fairness, and business ethics. Through this study, it was possible to understand the psychological characteristics of ethical consumption behavior, and it has implications for providing basic data for in-depth research in the beauty industry by subdividing ethical consumption and self-esteem.