시장 및 사용자 분석을 통한 사무용 클립 디자인 개발 -P사의 클립 디자인 개선을 중심으로-

With the increase in the office clip market in S. Korea, the market becomes competitive wherein large stationery companies and metal processing companies produce a large amount and sort of clips. New companies, particularly, small companies, have difficulties occupying the existing market with a usual clip design. This leads they need a differentiated design strategy in which user behavior characteristics and environments are well-applied. Considering such an application, this study aims to develop a clip design direction and design development for P company which has a competitive factor, a one-touch operating mechanism for the clip. Firstly, the study investigated clip market research data on office clips in online domestic and overseas markets. For the investigated products, the market status analysis was carried out focusing on the main product elements such as function, material, color, and form factors. Next, using the contextual inquiry method, user behaviors and environments of 15 men and women users aged 20～49 students and office workers who use office clips were explored to understand characteristics of the office clip users. The synthesis of those investigation and exploration has resulted in P’s design direction and the design was focused considering three aspects: 1) user, usability, and functional design approach, 2) product design/visual form/CMF approach, and 3) positioning/ design identity approach as well as design development proposal which focuses on three domains: 1) contact point, 2) folding part, and 3) combination. For the new and small company, P which has time and financial limitations, this study contributes to their particular clip design direction and design development which has a high possibility to lead their business success.