Multidisciplinary Research on Rhetoric and Aesthetic Elements of the Narrative Design for Mobility Design

Narrative design is an Multidisciplinary theory that emerged in the 1980s. Narrative plays an important role either in both literature, design or life. Human beings just learn to use tools and leave murals in caves to describe daily life. Roland Barthes notes that narrative exist in various periods, various places and various societies, and that it accompanies human history and exists everywhere in human activities.1) People need media for communication. From the initial language to words, and then to the current images and products, human beings are no longer satisfied with the function of objects themselves, but pay more attention to the symbolism of objects and what kind of stories they can tell. In modern society, the media of people's communication has changed, and articles also have their own characteristics and their own narrative. Wonderful narrative design can arouse a resonance between users and the product, better show the charm of the product, and enhance the artistic quality and spiritual intrinsic value of the product. Narrative design has a variety of rhetoric, through which products can be endowed with more value and emotion. Meanwhile, it an improve the aesthetic nature of literature and art, and enable people to obtain the dual physical and psychological perceptual experience when experiencing the narrative design. The research purpose of this paper is to synthesize the content of the case study, obtain the design process through the analysis of the narrative design case, and propose on the application of the narrative design in the Mobility design. The research method considers and analyzes mobility based on the flow of case study and narrative design. The content of the study analyzes the rhetoric of narrative design for example, Personification rhetoric can make the product have a natural sense of intimacy. The rhetoric of Synesthesia can describe things through people's five senses, break through the limitations of language, make the expression effect more vivid and direct, and make it easier to produce emotional communication between users and designers. The result of the research is that through the analysis of the narrative aesthetic elements and rhetoric applications in mobility, it is expected that the rhetoric and aesthetic elements of narrative design will play an important role in the narrative design of Mobility in the future.