디자인 인공지능을 활용하기 위한 조형 언어 연구 -베이비 스키마 조형 언어를 중심으로-

(Background and purpose of research) With the emergence of a new design system known as artificial intelligence (AI) design, various discussions and studies beyond creative applications are being actively conducted. This study aims to discuss correct AI-based design research through the automatic generation of shapes based on a baby schema for cuteness and linguistic definitions of shape elements. Focusing on the visual and formative characteristics of the baby schema, which expresses cuteness considering universal aesthetic factors, the precise meaning of formative language and correct formative design methods are explained. From the perspective of evolutionary aesthetics and neuroaesthetics, we therefore explore the relationship between the digital language of AI and the supernormal stimulation and peak-shift cuteness of spatial modeling elements, aiming to derive and quantify human modeling language as a digital language for AI. (Method) To study the visual form of baby schemas using a digital formative language, first, through research on baby schemas as universal aesthetics, the likability mechanism behind cuteness is defined from an evolutionary aesthetic viewpoint. Second, through prior neurological research, the close relationship between the aesthetic sense of sculpture and language is examined. Third, the possibility of transforming Babiskima’s reduced plastic language into the digital plastic language of artificial intelligence is confirmed. Fourth, the baby schema’s eight digital modeling elements were verified through AI modeling experiments. (Results) To reproduce the aesthetic sense of sculpture with AI, we attempted to reconstruct the linguistic structure and found there is a difference in perception between humans and AI in interpreting phenomena. We also found that for the correct presentation, we needed to use the reduced-structure aesthetic language that composes the baby schema. This is a reminder that not only AI but also designers themselves must exercise correct cognitive thinking. (Conclusion) Cuteness can be defined as a concept of supernormal stimulus because it is an essential mechanism for human survival, which we reduced to a language of form. Pretty shapes, textures, colors, and environments serve as supernormal stimuli for the cognitive mechanisms of our aesthetic intelligence. Then, through a defined formative language, AI can be used to structurally reproduce the form of cuteness as a grammar of cuteness. This study will hopefully serve to guide the correct use and imagination of formative language as a means of expressing designers’ aesthetic sense.