한국 천주교 성지의 순례동기가 성지만족 및 재방문의도에 미치는 영향: 솔뫼성지 순례자를 대상으로

Religious tourism continues to grow worldwide. Religious tourism is extensive, including pilgrimage, spirituality, religious festivals, events, religious buildings, and cultural heritage sites. In 2021, UNESCO honored the 200th anniversary of the birth of Father Kim Dae-geon, the first priest in Korea, and selected him as a world monument by valuing the life and achievements of Father Kim Dae-geon. Therefore, the purpose of this study was to investigate the influence of pilgrims' motivation for pilgrimage to Solmoe shrine, the birthplace of Father Kim Dae-geon, on shrine satisfaction and revisit intention. For this purpose, a survey was conducted from June 3 to July 12, 2021, for pilgrims visiting Solmoe Holy Land. The final 269 questionnaires collected were used for analysis using SPSS23.0 and Excel. As a result of the analysis, it was found that the pilgrim's motivation had a positive effect on satisfaction and revisit intention, and satisfaction of the pilgrim had a positive effect on their revisit intention. Among the motivations of the pilgrims, the saints of the pull factor were found to have the greatest effect on satisfaction, and the saints of the pull factor were also found to have the greatest effect on the intention to revisit. In addition, satisfaction was found to mediate in the relationship between motivation and revisit intention, and only saints were found to be completely mediated. Therefore, it is suggested that Solmoe shrine is the birthplace of Father Kim Dae-geon, and that continuous revisit will occur only if properly managed accordingly.