우리나라 약학대학 통합 6년제 시행 이후 학생들의 대학 선호 요인: 이산선택실험법(discrete choice experiment)을 이용한 분석

With the introduction of the integrated 6-year pharmacy education system in Korea, the first freshmen enrolled in the College of Pharmacy in 2022, and the third-year freshmen of the existing pharmacy education system also enrolled. The purpose of this study is to measure the preferences of attributes that freshmen consider in choosing a pharmacy school and to compare them between first and third year freshmen by applying Discrete Choice Experiment(DCE). Distance, tuition, out-of-school infrastructure, on-campus facilities, securing professors in various majors, license examination pass rate, and history were selected as attributes for university choice, and 20 choice set were constructed to be applied to the DCE. 82 students participated in the survey, and as a result of the conditional logit model analysis, distance and long history were the most important factors, and pleasant on-campus facilities, low tuition fees, and bustling out-of-school infrastructure were important attributes for choosing a pharmacy school. 1st year students were more sensitive to tuition than 3rd year students, but 3rd year students were more sensitive to distance and history than 1st year students. The third graders showed most willingness-to-pay(WTP) for distance and history, and the first graders showed most WTP for out-of-school infrastructure. Third-year students had a clear preferrence and were very willing to pay for it, while first-year students did not have a large difference in the amount of WTP among attributes. New students entering the new pharmacy education system may differ from existing students in many areas, such as age, region of origin, values, and occupational views, so the results of this study will serve as a basis for future educational policy establishment and course design.