A Study on the Business Model of JD Supply Chain Fintech

Based on the case study of JD supply chain fintech, this paper explores the business model of JD supply chain fintech, and the results show that: JD supply chain fintech relies on its unique information technology and the massive data of JD Mall to build a series of financing and financial products based on the FRAMEWORK of B-end and C-end, forming a unique business and profit model of JD supply chain fintech. In this paper, the case of Internet supply chain fintech is taken as the starting point to establish the business model of Internet supply chain fintech, which provides ideas for the further research on the growth of Internet supply chain fintech, and has important value for the practice of such enterprises.