의사결정나무분석을 이용한 입원 의료서비스 행동의도 예측모형: 의료서비스경험조사 자료를 활용하여

This study aims to identify the actual status of inpatient medical service experience and develop a behavioral prediction model for 497 people who have experience in inpatient medical service for treatment purposes using raw data from the 2020 Medical Service Experience Survey. As a result of the study, satisfaction with treatment results among inpatient medical service behavioral intentions was determined by physical exposure protection and facility comfort, and overall satisfaction and intention to recommend medical institutions were determined by the doctor's response if necessary. Comprehensively summarizing these results, in order to improve customer satisfaction with treatment results, medical institutions need consideration from medical staff as well as measures to minimize physical exposure during treatment or examination. Efforts are required to ensure that customers who use inpatient medical services can feel comfortable and cozy in the medical facility environment. In addition, communication and interaction with administrative departments and doctors in charge are important determinants when using inpatient medical services. This study aims to provide implications for the government's health care policy direction and efficient management plan of medical institutions by predicting behavioral intentions for inpatients.