ESG경영과 기독교 연극의 관계성에 대한 실증 연구

ESG management not only encourages eco-friendly and pro-social behaviors of companies, but also has an educational effect on consumers. Accordingly, the contribution of the play is expected in terms of social education for consumers on ESG management. In fact, in plays, environmental issues, economic issues, and various discrimination -related issues have been dealt with in the form of experimental plays, ecological plays, and enlightenment plays. Therefore, dealing with the topic of environment and society in a Christian play that is likely to be watched by Christian consumers, potential customers of Christian companies, educates Christian consumers and encourages them to pay attention to and contribute to Christian companies that promote ESG management. However, the extent to which Christian plays deal with these themes has yet to be studied. Therefore, the purpose of this study is to demonstrate the characteristics of Christian plays on plays of environmental and social issues related to ESG management. To this end, data were collected from KOPIS and t-test and regression analysis were performed. The results suggest that Christian plays deal more with discrimination issues, but less ecological plays. The results also suggest that the church and Christian companies considering ESG management should be ready to support such ESG management-related plays.