가상현실 환경 기반 패션디자인 협업 -패션쇼를 위한 디자인 리뷰 사례 연구를 중심으로-

This study explored the possibility of collaboration using virtual reality (VR) technology in the fashion design field and establish a theoretical basis for its use. Thus, we conducted a case study dealing with a VR-based collaborative environment in the design review process was conducted as compared to the traditional design review process. We limited the case of using the Spatial app, an immersive VR-based collaboration environment tool that provides a human-like avatar, a 3D virtual interface, and various tool functions for design collaboration in the design review process. The case study focused on how fashion designers and stylists jointly review the S/S collection costumes of men's clothing brands and line up to a given fashion show theme with model images. The specific analysis methods and research results accordingly are as follows. First, we presented stepwise activities of analysis–synthesis–evaluation were shown in the VR-based review process to investigate the differences between review stage activities. We found most activities remained in the analysis stage in the traditional review process. Second, as a result of examining participants’ collaborative communication patterns between the two review processes, the VR-based review process led to an analysis–synthesis based on repetitive analysis activities between participants. In contrast, the traditional review process accompanied repetitive analysis activities; however, synthesis activities did not lead to the evaluation stage. Third, as a result of observational analysis, the VR environment-based fashion review process increased the efficiency of idea decisions by rearranging shared images according to opinions presented between participants and adjusted in real-time. Based on the findings of this study, future research could explore the effect of team characteristics on the VR-based design collaboration process and collaborative process outcomes.