항공사 ESG경영에 대한 인식이 소비가치, 지각된 가치, 이용의도에 미치는 영향

The purpose of this study was to investigate the effect of consumer perception on airline ESG activities on consumption value, perceived value, and intention to use, and to find out the role of consumers from the perspective of modern consumers who value value-oriented consumption. In order to achieve the purpose of the study, a survey was conducted on population, and 227 responses were collected and used for analysis. Structural equation modeling was used for analysis, and as a result of the analysis, it was found that consumer perception of the sub-factors of governance structure during airline ESG management activities had a significant effect on consumption value. In addition, it was found that both the environment, society, and governance had an effect on the perceived value, and the perceived value had a significant effect on the intention to use.