기업혁신요인이 혁신 활동을 통해 마케팅혁신에 미치는 영향 : 시장 환경요인의 조절효과

The creation of new products and new services through corporate innovation leads directly to firm competitiveness and corporate performance, and further to the development of economic growth. Corporate innovation is a key element of corporate competitiveness and national industrial growth. Especially in the fourth industrial revolution period, which is represented by the Smart Factory, the manufacturing sector is more important than ever in the development of related science and technology and enterprise innovation paradigm. In the rapidly changing environment and fierce competition, it is very important to understand what the innovation factors of the enterprise are for the continuous growth of the enterprise, to cultivate the enterprise capacity and to be active for the enterprise innovation. The purpose of this study was to reevaluate the necessity and importance of marketing innovation by identifying corporate innovation factors and types of innovation activities that affect marketing innovation performance in the manufacturing sector during the fourth industrial revolution period through the causal relationship between corporate innovation factors and marketing innovation performance In addition to providing effective business strategies and policy implications for marketing innovation performance, it provides companies and governments with an important foundation for constructing theory on the moderate effect of Market Environmental Factors between information source utilization and government support and marketing innovation performance.