출판콘텐츠 지식재산권 활성화를 위한 가치평가 도구 개발 연구

The intellectual property has been the important key role in the entertainment industry. Although it is under discussion in the publication industry, it needs more concrete method and strategy step by step. The publishing company needs the objective analysis and evaluation on their own contents so that it can find out the competitive contents and plan the new one to revitalize IP. This study includes researching present evaluation model on the peripheral genre, analyzing the components and characteristics, extracting the indicators, and composing proper components. And then the group of experts’ opinions are collected together and reflected on developing the model with delphi method. Through a couple of modification and enhancement, the Quality Evaluation Model for Activating Publication IP was developed. There are 3 main categories, contents competitiveness, development environment, and IP expandibility. The contents competitiveness category is to evaluate the text, such as item, structure, plan, and author. And the development environment includes market, investment, publishing company, and capability. The IP expandibility has IP competitiveness and transmedia possibility. It is composed with total 50 questions. This model is expected to be used to evaluate the publisher’s contents more objectively, choose and found out the competitive contents in the stage of activating the publishment’s IP, in order to enhance the possibility of IP business.