공동체 활력코칭 모형을 활용한 중소기업 조직문화 개발 프로그램 적용 효과: C기업을 중심으로

The purpose of the study was to examine the the effects of a corporate organization culture development program based on the community vitality coaching model. The research questions are as follows; 1) What are the present status of the organization culture and members’ needs diagnosed by the participants of the company? 2) What are the content of the organization culture designed and developed by the participants? 3) What are the participants’ feedback for the coaching program? A small-size company located in the local city of Korea was selected for the application of the coaching program. The results were found meaningful and the content of the company’s organization culture were developed with three categories; “Mind, Speech, & Behavior.” The ‘Mind’ consisted of five specific components, the ‘Speech’ of six, and the ‘Behavior’ of seven components. The participants all agreed with the three culture content and began to implement and operate as the final stage activity. In conclusion, the participants, members of the company, identified, diagnosed, and analyzed the present status, people’s needs, problems, and challenges in terms of the organization culture for themselves, proceeding the steps of the coaching model. Furthermore they developed three category of the content, and implemented and operated with them. These are meaningful results for the future and sustainablity of the company culture.