코로나19 유행시기의 대학생 신체건강 증진요인 고찰: 건강콘텐츠노출, 건강정보주목, 개인적․사회적 위험인식, 건강자기효능감 역할 분석

The physical health problems of college students have become vulnerable due to the COVID-19 pandemic and require management at personal and social levels. This study compares and analyzes the effects of antecedents that affect the physical health promotion of college students, including health content exposure, health information attention, personal and social risk perception, and health self-efficacy. Furthermore, it examined the moderating effect of health self-efficacy in the relationship between the two types of risk perception and physical health promotion intention. An online survey (N=216) was conducted for college students who were conveniently sampled. Results revealed that health information attention and health self-efficacy positively affected physical health promotion intention, but health content exposure and personal/societal risk perceptions did not significantly affect. Moreover, the study found the significant moderating effects of health self-efficacy. Specifically, personal and societal risk perception in groups with low self-efficacy affected the physical health promotion intention. The results imply that health and risk communication researchers and campaigners should use health information attention, self-efficacy, and risk perceptions more effectively in conducting audience segmentation and planning communication strategies for the physical health promotion of college students.