직장인의 개인특성과 성취동기가 창업의도에 미치는 영향: 창업기회인식과 창업가에 대한 사회적 인식의 병렬매개모형 중심으로

The purpose of this study is to analyze the effect of personal characteristics and achievement motivation on entrepreneurial intention by mediating entrepreneurial opportunities recognition and social awareness of entrepreneurs. 253 questionnaires, SPSS v24.0 and Process macro 4.0 were used for empirical analysis. The results of the analysis are as follows: First, proactiveness and achievement motivation have a positive effect on entrepreneurial intention. Second, risk-taking and achievement motivation have a positive effect on entrepreneurial opportunity recognition. Third, only self-achievement and economic-achievement had a positive effect on the social awareness of entrepreneurs. Fourth, it was found that entrepreneurial opportunity recognition and the social awareness of entrepreneurs had a positive effect on the entrepreneurial intention. Fifth, the mediating effect of entrepreneurial opportunity recognition between risk-taking, achievement motivation, and entrepreneurial intention was significant, but social awareness of entrepreneurs was found to mediate self-achievement, economic-achievement and entrepreneurial intention. This means that entrepreneurial opportunity recognition is a factor that can explain the effect of risk-taking and achievement motivation on entrepreneurial intention, and the social awareness of entrepreneurs is a factor that explains the effect of self-achievement and economic-achievement on entrepreneurial intention.