헤어미용종사자의 지각된 블랙컨슈머행동이 직무소진 및 자아존중감에 미치는 영향

This study empirically analyzes the effects of black consumer behavior perceived by hairdressers on job burnout and self-esteem. The purpose of this is to create a mental well-being and a healthy working environment for hairdressers, and to provide basic data for establishing a human management strategy that enables them to continue their work. For this purpose, the results of using 234 questionnaires for hairdressers as final analysis data are as follows. First, black consumer behavior was derived from three factors: deterrence, deceptiveness, and transientity. Job burnout was derived from emotional exhaustion and depersonalization as two factors, and self-esteem as a single factor. Second, it was found that depersonalization increased as deterrence increased, and emotional exhaustion and depersonalization increased as depersonalization and excessiveness increased. Third, it was found that the higher the transient, the lower the self-esteem. According to the results of this study that hairdressers’ perception of black consumer behavior increases job burnout and reduces self-esteem, not only individual efforts but also corporate-level efforts to appropriately respond to black consumer behavior and prevent the emergence of essential black consumers should seek a solution. This study was conducted on only hairdressers, and in future studies, if beauty services are subdivided and comparative studies are conducted by position, it will be a useful data for establishing a human resources management strategy for a healthy working environment in the Vinti industry.