피부미용샵의 조직사회화전략이 조직시민행동 및 직무성과에 미치는 영향

Since the beauty service industry is highly dependent on human resources, the management of human resources is an important factor in determining the success or failure of business, and many beauty service companies are paying attention to the management of human resources, an internal resource for sustainable growth. Therefore, this study intends to provide information and basic data for establishing effective organizational socialization strategies for skin beauty shops by examining the relationship between ‘organizational socialization strategies’ and ‘organizational citizenship behavior, and job performance’. For data analysis in this study, frequency analysis, exploratory factor analysis, Cronbach’s α coefficient calculation for reliability verification, descriptive statistical analysis, correlation analysis, linear regression analysis, and 3-step mediated regression analysis were performed using SPSS 25.0 program. As for the subject and scope of the study, a total of 326 questionnaires were analyzed using a Likeard 5-point scale for workers working in beauty shops. The main content of the study consists of the theoretical background on organizational socialization strategy, organizational citizenship behavior, and job performance, as well as the design of the study and related analyzes. As a result of the study, it was found that organizational socialization strategy affects organizational citizenship behavior and job performance, and organizational citizenship behavior affects job performance. In addition, in the relationship between organizational socialization strategy and job performance, altruism, citizenship, and politeness, which are sub-factors of organizational citizenship behavior, were all analyzed as mediating parts. Accordingly, it was confirmed that the importance of in-house formal education and in-house informal learning, which are sub-factors of organizational socialization strategy, and altruism, civic consciousness, and politeness, which are sub-factors of organizational citizenship behavior, are all important factors. Therefore, skin beauty shop managers and workers are required to make efforts to induce voluntary organizational citizenship behavior and increase job performance through effective organizational socialization strategies by referring to the analysis results. In addition, it was confirmed that, in the relationship between organizational citizenship behavior and job performance, altruism such as following shop rules and work procedures, helping co-workers, and listening to their concerns was relatively high, so efforts for this are also required.