서울순례길의 순례동기가 재방문의도에 미치는 영향: 순교가치와 순례만족의 매개효과 검증

Religious tourism continues to increase worldwide. In the case of Korean Catholicism, many martyrs were born during the long period of persecution. Therefore, the pilgrimage route was developed around the martyrdom site because the Catholic Church of Korea has high faith in martyrs. The Seoul Catholic Pilgrimage Route(SCPR), which is centered on the site of martyrdom, can feel the high value of martyrdom in the history of Catholicism in Korea. The Seoul Catholic Pilgrimage Route(SCPR) has been declared Asia's first Vatican-approved International Pilgrimage Site(IPS). Therefore, the purpose of this study is to suggest implications by identifying the pilgrimage motivation and martyrdom values of pilgrims on the Seoul Catholic Pilgrimage Route(SCPR). As a result of the empirical analysis, it was found that the pilgrim's motivation for pilgrims on the Seoul Catholic Pilgrimage Route(SCPR) has a significant effect on the martyrdom value, and the martyrdom value has a significant effect on the pilgrimage satisfaction and revisit intention. Martyrdom value was found to have a mediating effect in the relationship between satisfaction and revisit intention, and pilgrimage satisfaction was found to have a mediating effect in the relationship between the influence of martyrdom value on revisit intention. In addition, the mediating effect of satisfaction was confirmed in the relationship between the influence of motivation on satisfaction and revisit intention and the influence of martyrdom value on revisit intention. Based on these results, the decision-making process of pilgrims visiting the Seoul Catholic Pilgrimage Route(SCPR) was understood, and implications were presented for the sustainable strategy and development of the Seoul Catholic Pilgrimage Route(SCPR), an International Pilgrimage Site(IPS).