금융플랫폼의 금융상품 중개행위 규율에 관한 입법적 과제

The share of Big-tech companies in the financial market is rapidly increasing, and it is expected that non-face-to-face service through online platforms will become the main method for financial transactions in the future. Big tech companies are expanding their business into the fields of asset management, credit card, and insurance through customized product recommendation services based on the vast amount of personal information and the technology to convert it into data. These specific customer-tailored product comparison/recommendation services were recognized as advertisements in the past, but with the enactment of the Financial Consumer Protection Act in 2021, the Financial Services Commission(FSC) determined that this was an intermediary act. Later, the FSC came up with a plan to allow online financial platforms to handle insurance products and deposit brokerage services by designating them as innovative financial services providers. This, however, is only temporary and in the end, a legal system that regulates financial product brokerage by online financial platforms must be established. Regulations on online financial platforms should basically be made in the direction of adopting new regulations to manage risks inherent in the characteristics of online platforms while applying existing regulations that apply to financial activities with the same function. First of all, a legal basis for the online financial platform's brokerage business must be established and it is desirable to stipulate that a financial product comparison/recommendation service is the brokerage when it is provided ‘customized to a specific customer’ and ‘contract conclusion procedures are carried out within the scope of influence of the online financial platform. According to the pilot plan, the online financial platform and the financial institution should bear joint and several responsibilities for damages caused by the financial institution to consumers when the platform fails to notify customers that their counterparty is the financial institution, not the platform. Consideration should be given to whether imposing such responsibilities on online financial platforms just because they operate online is equitable.