K-OTT 경쟁력 확보 방안: 미국 OTT 정책을 중심으로

The emergence of the OTT platform industry provides media content providers with a wide range of opportunities to generate revenue. In addition, OTT platform services distribute each country's culture to various overseas countries and serve as a communication channel. This has also brought about a significant change in content production and distribution environment of the media industry. Content consumers can freely watch various contents at any time and place they want through OTT service. Due to the impact of the COVID-19 pandemic, the global online content market has grown rapidly. Disney Plus, Netflix, and Amazon Prime Video, etc., which are OTT platform companies based in the U.S., content powerhouse, are dominating the global OTT market. The size of the U.S. OTT market and the competitiveness of global OTT platform companies are attracting attention in the global media market. In addition, actions and strategies of U.S. global OTT companies, and the government's regulatory and support policies are global issues. K-OTT operators are in a very fierce competition with global OTT companies in the domestic OTT platform market. Various strategies and the government's active support policies are very important for equal competition in the domestic market as well as entering into overseas markets. The U.S. is implementing OTT-related policies such as tax support system for video content, OTT platform industry regulations, Article 23 of the Communications Decency Act, and the principle of net neutrality. This study derived a plan to secure K-OTT platform competitiveness by analyzing the current status of the US OTT platform industry and US global OTT companies and by reviewing the US government's OTT-related policies.