사회적 기업가정신과 시장지향성이 기업성과에 미치는 영향에 관한 연구: 사회적 자본의 조절효과를 중심으로

The purpose of this study is to investigate the effects of social entrepreneurship and market orientation on performance. In addition, we examined the moderating effect of social capital. Based on a review of the liter ature on social entrepreneurship, market orientation, and social capital. To verify these hypotheses, data were collected of 153 social enterprise in Korea, and the data were tested by reliability, validity, correlation, hier archical regression analysis. As a result of analysis, first, social entrepreneurship have a significant effect on market orientation. Second, market orientation has significant influence on firm performance. Third, market orientation mediates the relationship between social entrepreneurship and the outcome. lastly, social capital has a moderating effect between social entrepreneurship and market orientation. The results were to identify the role of market orientation as a link between the social firm's social entrepreneurship and firm performance. In addition, social capital provides important implications in that it identifies mechanisms between social en trepreneurship and market orientation. In the final conclusion section, implications and limitations of research results and suggestions for future research are discussed