국내항공사의 ESG경영, 사회적거리, 구매의도 간 영향 관계연구

This study aims to internalize management capabilities for major ESG factors within airlines by examining the relationship between consumer awareness of companies' ESG activities on social distance from companies and purchase intentions, targeting domestic airlines. It was conducted to explore ways to assist in maintaining the business foundation and enhancing corporate value as much as possible. For this study, Total 210 survey questionnaires were distributed among the customers who are using domestic airlines from 1st Apr, 2022 to 25th Apr, 2022. Due to the reliability of data, 3 samples are discarded and 207 samples were put to actual analysis. In order to accomplish the purpose of the study, the researcher conducted and analyzed by using SPSS Ver. 22.0 statistics package. The results of the study are as follows. First, the Domestic Airlines’ ESG Management had significantly positive effect on Social Distance. Secondly, Social Distance had significant effect on Purchase Intention. Lastly, the Domestic Airlines’ ESG Management which is consist of Environment had significantly positively effect on Purchase Intention. In order to respond to the rapidly changing industrial ecosystem after COVID-19, domestic airlines need specific ESG-related capacity-building policies, and through ESG management, it is necessary to create innovative consumption value and manage consumer awareness at the same time.