빅데이터와 선거운동: 헌법적 쟁점의 검토와 입법적 대응의 모색

Political micro-targeting, which is an application of big-data science to election campaigns, can violate voters’ right to know and the principle of free elections. It can ultimately trigger structural changes in the democratic political process. Therefore, this article argues that there is a need for legal discourse and legal policy to overcome the narrow viewpoint of personal data protection and to explore regulative alternatives from a democratic perspective. It reviews the constitutional issues that micro-targeting can cause and seeks appropriate legislative alternatives. Firstly, the article examines how big data science is used in election campaigns. (Ⅱ) Secondly, it identifies the impact of such campaign methods on constitutional rights and democracy. (Ⅲ) Thirdly, the article investigates current legislative policy trends in the European Union. (Ⅳ) Lastly, the article concludes by suggesting a legislative alternative. (Ⅴ)