사회문제 해결을 위한 브랜드 창업교육 사례 연구

COVID-19 has greatly changed people's lifestyles and ways of thinking, and various social problems have arisen. To solve this problem, the number of startups reflecting consumption trends will increase, and it will be difficult to maintain a successful business if they start without a business plan. Therefore, startup education must be systematically educated more than any other education. This paper aims to develop a startup education program that summarizes the startup process and design development work for solving social problems. To this end, 13 teams of students from D University in Seoul have developed a program that evaluates core competencies (practical ability, creativity, problem solving ability, and collaboration ability) through 15 weeks of preparation, planning, execution, and completion. As a result, first, we were able to plan a business model through the definition and cause analysis of social problems. Secondly, we were able to effectively establish a brand communication strategy and prepare a business plan. Third, through the process of systematization and visualization of brand design, we were able to produce a design draft. Fourth, we were able to develop a manual that could actually utilize brand identity. In this process, students were able to present lessons required by the industrial field, and through program development and operation and final results, skills acquisition and major practical skills were improved. Through this research, it is hoped that it will be used as basic data for the curriculum that can be applied to the startup process and brand identity development work.