‘인공지능기반 이동체(AI-based Vehicle)’을 위한 ‘패턴성(Patternicity)’기반 UX디자인 접근법 연구: 자율주행자동차(AV) 의인화 연구를 중심으로

Artificial intelligence, such as the AlphaGo and ChatGPT, has become popularized and is being incorporated into various robots, and more recently, into autonomous vehicles (referred to as AVs). The phenomenon of anthropomorphism, a part of the patternicity, which is the attribution of human-like characteristics to objects by assigning meaning to them. With the incorporation of AI into various robots and autonomous vehicles, users often feel fear and difficulty in their use due to the unfamiliarity of these products. This study highlights the necessity of communication between cars and humans and among vehicles, with recent AVs seeing a rapid increase in this need. The continuous research on the internal and external displays of AVs meets the communication demands based on AI technology. To make effective use of various AI-based UX design, the new AV design framework for anthropomorphism is proposed, combining status and interface in the vehicle with AI, to create the most harmonious and balanced design. Further study will be required for each models.