지속가능한 미술관 전시 큐레이팅 서비스 디자인을 위한 디자인 씽킹 연구

Based on the importance of art museum service design and new changes in perception, this study presents the main purpose and detailed goals of the study as follows: First, the museum design thinking agenda that reflects the new paradigm of art museum service design is embodied. Second, the optimal design thinking strategy is derived by introducing the concept of service design to the curating of the exhibition at the art museum. Third, it presents optimal negotiation strategies and service design know-how such as organizational capabilities, partnerships, and internal cooperative relationships. Fourth, implications for strengthening the art museum design thinking strategy through serM SWOT analysis are derived. This study analyzes sensitive issues such as opening/operating /closing of private art museums in Korea. The museum’s identity, correlation between professional curators and artists, exhibition contents and education programs, and cultural consumer needs centered on visitors/participants/accessors are solved through design thinking optimized for museums, so we propose the suitability of sustainable museum curating service design. Design thinking of the museum’s service design was analyzed in five stages, and processes such as 1st stage empathy, 2nd stage definition, 3rd stage solution, 4th stage prototype, and 5th stage test were studied. This study drew implications through the integration mechanism of three conditions, Subject, Environment, and Resource, using the serM SWOT analysis technique, for service design thinking in art museums. Second, it was applied to SWOT analysis and classified into strengths, weaknesses, opportunities, and factors, and studied by serM-SW analysis that reflects strengths and weaknesses, and serM-OT analysis that reflects opportunities and threats. The conclusions of this study are as follows. First, it is necessary to strengthen the branding of art museums, characterize identity, and design thinking centered on “Empathy” and “Definition” through strengthening the capabilities of professional manpower. Second, efforts and follow-up observations are needed to comprehensively understand the relationship and importance of art museums and the environment. This is the key to solving problems that arise in the stage of empathyjustice- solving. This is the key to solving problems that arise in the stage of empathy, define, and resolution. Third, visitors should be recognized as ‘active participants’ and ‘contents prosumer’. In particular, it is necessary to fully understand the social paradigm of the cultural consumption market. Fourth, design thinking centered on the analysis of the art museum service design serM-SWOT should be applied with the know-how of ‘mechanism’ and ‘operation’.